About Christina Jensen
Christina Jensen has worked in the classical music industry for over ten years, gaining experience in a variety of areas of the field before founding Christina Jensen PR in 2007. Previously, Christina worked in corporate sponsorship at the Brooklyn Academy of Music, where she was part of a three-person team charged with raising $3 million annually; as Director of Community Outreach with the Boston Modern Orchestra Project, where she managed marketing, educational outreach, and publicity for the orchestra; and as orchestra manager and public relations assistant at the Massachusetts Institute of Technology.
Upon moving to New York after finishing graduate school at Boston University, Christina began helping classical musicians who were friends and family with their PR needs. What began as “moonlighting” to make rent in the Big Apple turned into a full time job in 2007 when Christina found herself with too many clients, and not nearly enough sleep. Her earliest major success came later that year, when client Simone Dinnerstein’s recording of Bach’s Goldberg Variations became a surprise bestseller. Highlights since then have included publicizing André Previn’s 80th birthday season, the massive 12-hour Bang on a Can Marathon in New York which annually draws thousands of new music fans, a Grammy-nominated album from composer Jefferson Friedman and the Chiara String Quartet, as well as countless world premieres and performances of compelling classical music, new and old, throughout the country.
Christina’s approach to public relations values authenticity, strategic creativity, constant evaluation of new communication trends and technology, and a strong work ethic. The fact that her roster, in spite of its growth, has continued to feel like an extended group of friends and family has been an unexpected and highly prized reward of her work.
Christina has been part of panel discussions hosted by organizations including American Composers Orchestra, Association of Music Personnel in Public Radio, Astral Artists, Chamber Music America, and the New York New Music Roundtable. A native of Independence, Missouri, she holds undergraduate degrees in violin performance and communication with a minor in journalism from the University of Missouri-Columbia, and received her master's degree in arts administration from Boston University.